What are the best free SEO tools to use?

We have shortlisted the best SEO tools that you should use by category.

  • Local SEO tools
  • On-page SEO tools
  • Technical SEO tools
  • Free link building tools
  • Free analytics tools

What are the best free local SEO tools

If you have a local business and want to increase visibility as well as rank high on search results, then Google My Business is for you. It may be a bit challenging for small brands to have traffic because competition for local searchers is often high.

Google My Business

This tool is perfect for businesses with a physical location. Let’s assume you have a local shop that serves the customers in their cities. You can use the Google My Business tool to list your business on Google Maps and appear in local searches. You can describe basic information like your location, opening hours, contact information, images, reviews, and Q&As on your GMB listing. With little effort and time to create and optimize GMB, you are able to increase traffic and gain customers. Remember to update posts, keep an eye on reviews, answer questions, and post new offers or images.

What are the best free on-page SEO tools?

With the help of some free tools, it is easier to perform on-page search engine optimization. 

Rank Math

Rank Math has become one of the best WordPress SEO tools for optimizing web pages. Rank Math offers ideas about optimizing title tags and meta descriptions, monitoring 404 errors, making XML sitemaps, and identifying fresh content opportunities.

It includes useful features like redirection, AMP SEO, internal/external links, Google Search Console integration, SEO analysis, role manager, local SEO, and many more features for optimizing web pages.

Yoast  SEO

Yoast SEO is also a free WordPress plugin. It helps optimize the pages in a simple and straightforward way. This is fully integrated with the WordPress editor and offers full control over site optimization for certain keywords. When you enter a focus keyword for a page, the tool offers ideas improvements for the content created. It also lets you know what you have already optimized.

What are the best free technical SEO tools?

Technical SEO is a very significant part of the search engine optimization workflow. Here are some tools to help you to do technical SEO:

Google Search Console

With the help of this tool, you can gain information about your site’s performance, reported issues such as notifications and manual action penalties, plus much more. 

You will better understand your site’s SEO performance in terms of clicks, impressions, CTR. You’re able to fix crawling and indexing issues as well as submit sitemaps. The tool lets you manage manual actions and security issues. You can also inform Google on a regular basis about any changes to your website. 

Google PageSpeed Insights

To improve page speed, Google PageSpeed Insights is a useful tool. Slow speed can become the cause of stopped conversions and bad rankings. The site’s page speed score is determined by this tool, and it suggests ideas on how to improve the speed by fixing issues like image load time and server problems.

Bing Webmaster Tool

Bing Webmaster helps you manage your site’s performance. You can get a summary of your website and which key areas you need to improve. It also provides information about how users are finding your site. Overall, you’ll be able to manage site issues, receive notifications, and more. 

There is an SEO Analyzer tool that offers best-practice recommendations by analyzing the robot.txt file. That way, you will know which pages are not yet ready to be indexed by search engines.


Sloth has features that let you create 301 and 302 redirects, implement hreflang, modify your robot.txt files, and collect log files. This tool gives you control over many SEO tasks. It allows you to use Cloudflare workers to execute the JavaScript without affecting the underlying structure.


SEMrush is free. It enables you to optimize your site and get relevant traffic on search engine result pages. You can also upgrade to paid plans for many features. The free version contains the following capabilities:

  • Domain analytics and keyword analytics
  • Keyword position tracking tool
  • Site audit of up to 100 pages

What are the best free link building tools?

Link building is an essential part of SEO strategy. You can use different tools to build links. Here are some free ones:

  • Hunter
  • HARO
  • Streak

What are the best SEO analytics tools? 

To track and analyze your search engine optimization strategies, use the following:

Google Analytics

Google Analytics is a popular tool among SEO specialists. Its ability to analyze metrics such as sessions, visitors, and conversions will give you insights into your website. The tool provides information regarding your visitors such as where they are located, what device they used, etc. It is a cost-effective resource for businesses because you can use it to analyze your site’s data and execute SEO strategies.

Google Data Studio

Google Data Studio is used to make SEO reports. It has interactive dashboards that allow you to visualize your site’s performance.

To understand the behaviour of users, analytics is crucial. You’re also able to create a customized and engaging report which can show real-time data and historical comparisons. You can even merge data if required. You could use Google Data Studio in conjunction with other tools like Google Search Console.

Get more information about Measuring SEO Results.

What is Keyword Relevance?

What is Keyword Relevance?

When dealing with different search engines, relevance comes first. The term relevance describes the extent to which the content of a website corresponds to the search term used. It is particularly important for search engines as it impacts how high a website will...

Measuring SEO Results

Measuring SEO Results

Measuring the results of your SEO strategies enables you to see the areas where you are doing well and identify places for improvement. A professional marketing agency will track and monitor performance, making changes as necessary. Why measure SEO results? It is good...