How do Search Engines Understand Websites?

Assume that you are a web spider and finding content about how to make a pizza. How will you identify the author, steps, recipe, and ingredients required to make the pizza? The answer to this question lies in the schema markup. It informs the search engines about what kind of content is on your page.

Schema is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on web pages. You can use schema to organize content in such a way that it is easily understood by search engines. It provides structure to data, and that is why it is often called “structured data”. As you mark up your content with organizational code, this process of structuring is known as “markup”.

Schema.org vocabulary can be used with many different encodings like RDF, Microdata, and JSON-LD. Many applications like Google, Bing, Yandex, Pinterest, and Microsoft use schema markup to structure data on the internet.

Here are some tips for using schema:

  • Multiple types of schema markup can be used on a page.
  • Only markup content visible to searchers. 
  • Provide updated and original content on your structured markup pages. 
  • Use the most relevant kind of schema markup for your content.

 learn more about Search Engines.

How Do Search Engines Work

How Do Search Engines Work

Understanding search engines is a key part of the puzzle when trying to optimize your website to rank higher. This chapter will break down how search engines work, specifically focusing on Google. Examples of other search engines include Bing, Yahoo, Baidu, Yandex,...