Search engine optimization is important because ranking high on Google increases traffic to your website. Being on page number one of a search result has many advantages such as improved brand awareness, customer acquisition, and profit margins. The more people who know about your business, the more customers you will gain, and the more sales you can make. Besides, most individuals don’t click beyond the first few listings, much less the first page. 

By improving your SEO, you will increase the quality and quantity of traffic to your website. As you rank higher in search results, you will gain more organic traffic to your site. Organic traffic refers to visitors who arrive on your website through unpaid search results. On the other hand, businesses can pay money to advertise on search engine results and generate paid traffic to their site. Did you know that organic search results receive more clicks than paid advertisements on search engines? Consequently, search engine optimization enables you to get more organic traffic.

Although you can garner traffic to your website through paid advertising, social media, and other marketing methods, many businesses gain most of their online traffic from organic search results. 

Best of all, there are many actions you can do without having to spend a penny. Thus, you do not have to spend a lot of money to improve your SEO.

Search engine results pages, commonly shortened to SERPs, features both organic and paid results. SERP features include People Also Ask boxes, image carousels, and others. To get a sense of what all this looks like, conduct a random search on Google and look at how the different results are formatted. While you can pay search engines to advertise your business and attract more eyeballs, you could also focus on improving your SEO to drive organic traffic to your site.

If you want to start your own digital marketing agency, knowledge and experience in SEO is more important than ever before. Any business owner can benefit from learning more about search engine optimization. For those looking to work in marketing, it is a great skill to have on your resume as not many marketers are proficient at optimizing websites for search. 

All in all, don’t discount the benefits of SEO. It can generate a lot of traffic over time for your site. By making it easier for search engines to crawl and index your content, you increase the chances of the right people finding your business at the right time.