Search engine optimization (SEO) is important because it increases a site’s ranking on Google, and thus, increases traffic to your website. Being on the first page of a search result has many advantages such as improved brand awareness, customer acquisition, profit margins, and more! Showing up on the first page of a search result allows more people to find and learn about your brand; When more people know about your business, you will acquire a higher volume of customers, and in turn, you are likely to generate an increased amount of sales! It is important to note, most individuals don’t search beyond the first few listings, much less the first page of search results.
By improving your SEO, you will increase the quality and quantity of traffic to your website. As you rank higher in search results, you will bring more organic traffic to your site. Organic traffic refers to visitors who arrive on your website through unpaid search results. Inorganic traffic occurs when businesses pay money to advertise on search engine results – these businesses are generating paid traffic to their site. Did you know that organic search results receive more clicks than paid advertisements on search engines? That is why SEO is so important; search engine optimization enables you to achieve more organic traffic!.
Although you can garner traffic to your website through paid advertising, social media, and other marketing methods, many businesses gain most of their online traffic from organic search results.
Best of all, there are many actions you can take without having to spend a penny, You do not have to spend a lot of money to improve your SEO.
Search engine results pages, commonly shortened to SERPs, features both organic and paid results. SERP’s also have features such as People Also Ask boxes, image carousels, and more. To get a sense of what all this looks like, conduct a random search on Google and compare how the different results are formatted. While you can pay search engines to advertise your business and attract more attention, you could also focus on improving your SEO to drive organic traffic to your site.
If you want to start your own digital marketing agency, knowledge and experience in SEO is more important than ever before. All business owners can benefit from learning more about search engine optimization!. For those looking to work in marketing, it is a great skill to have on your resume as not many marketers are proficient at optimizing websites for search.
All in all, don’t discount the benefits of SEO. It can generate a lot of traffic over time for your site. Optimizing your website also makes it easier for search engines to crawl and index your content. In turn, you are increasing the chances of the right people finding your business at the right time.
