What is SEO?

Search engine optimization (SEO) refers to the process of optimizing your website and website content to rank higher in search results. Examples of search engines include Google, Bing, Yahoo and others. They crawl, index, and rank content posted on the Internet. Content includes web pages, blog posts, images, videos, links, and more. That means you can optimize everything from written text to visual graphics.

When thinking about search engine optimization, it is important to consider not only the search engine itself but also the individuals who are making searches online. Do your research to figure out what people are searching for, what words or phrases they are using, and other pertinent information. That way, you can better determine how to provide value to potential customers. When your content closely resembles what people are searching for, it is considered valuable content. In doing so, your website will rank higher in search engine result pages (SERP) and receive more visitors.

When it comes to SEO, keyword research, original content, and site structure go hand in hand. If you can master all three, you will stand out amongst your competition.