Search engine optimization (SEO) refers to the process of optimizing your website to rank higher in search results. Examples of search engines include Google, Bing, Yahoo and others. They crawl, index, and rank content posted on the Internet. Content includes web pages, blog posts, images, videos, and more. That means you can optimize written text as well as visual graphics.

When thinking about search engine optimization, it is important to consider not only the search engine itself but also the individuals who are making searches online. Do your research to figure out what people are searching for, what words or phrases they are using, and other pertinent information. That way, you can better determine how to provide value to potential customers. In doing so, your website will rank higher in search results and receive more visitors.

In terms of SEO, keyword research, original content, and site structure go hand in hand. If you can master all three, you will stand out amongst your competition.

 

When optimizing your content, consider the following places where you want your website to appear:

 

  • Google Search
  • Google Images
  • Google Shopping
  • Google Maps
  • Google Home (voice search)
  • YouTube
  • Mobile Search