When dealing with different search engines, relevance comes first. The term relevance describes the extent to which the content of a website corresponds to the search term used. It is particularly important for search engines as it impacts how high a website will appear in search engine results for a particular search query.

We should check the relevance of every term. For example, content relevance and link (topical) relevance. Let’s explain:

1.  Content relevance: Content relevance is defined as how content or text in a web page matches search queries, which increases the likelihood to get more traffic on search engine result pages. How well information on a website corresponds to the search queries is referred to as content relevance. This criterion includes the content elements like the visible text as well as the images and videos. It also includes the meta descriptions and alt tags.

  • Importance of content relevance for search engines: When a user enters a search query, the search engine assesses the website that can provide the best content related to that query. To perform this task, search algorithms evaluate how well the websites listed in the index match the search term or user requirements. Other factors like a website’s load time, link structure, and content relevance are also considered. These algorithm processes generate rankings in the search results. 
  • Criteria to determine the content relevance: There are different ways to determine the content relevance of any website which include:

Content Language: It is useful to provide the content in the language in which the search query is searched. To assign the content clearly to language and region, the hreflang attribute can be used

 Body Text: This refers to how well the meaning of the text matches the search term.

Page Title: Page title states the key information related to the main topic of the page.

Image and Graphics: Visual material supports the text information and can increase relevance.

2. Topical Relevance: Topical relevance is mainly used in conjunction with backlinks. The websites that have similar content are said to have topical relevance. Backlinks from the websites that have topical relevance have more impact in search results than backlinks from sites that are not related. Search engines assume that the topically relevant links are used to offer the user more information about search queries that can be beneficial for them. On the other hand, unrelated links are considered as they have been paid for increasing the site’s visibility on search engine result pages.