Search engine optimization (commonly abbreviated to SEO) techniques and practices are constantly changing. There are a lot of moving parts to the process, such as conducting keyword research, understanding the competition, adding quality content, using a variety of different content, building quality links and backlinks, and much more! This beginner’s guide to SEO fundamentals will walk you through the many things you need to know about search engine optimization from how search engines like Google work to the various factors that affect SEO efficiency and everything in between. 

What To Expect From websiteTOON’s SEO Guide?

In particular, we will explore crawling, content, keywords, links, and snippets. The easier it is for Google to crawl your website, the better (and higher) you will rank. It is crucial to create valuable content that people will actually search for and to ensure your content stands out from your competitors.

When writing website pages or blog posts, ensure you conduct keyword research and include the right keywords to attract potential customers. Spend time properly optimizing your titles, URLs, and descriptions. This will increase the chances of individuals clicking links and landing on your website. Sharing your content on social media and having other places link back to your website boosts your SEO as well. Last but not least, snippet and schema markup also influences your position on the search engine results page (SERP), so ensure you don’t forget about them.

Our agency, websiteTOON, has implemented SEO strategies for more than 2,000 clients. We have helped businesses in different industries from real estate to retail and everything in between. We’ve even outranked governments and tax revenue agencies on some of their keywords! As such, our team has many years of experience and expertise with search engine optimization; we are excited to share what we know with you. 

Imagine that you are a search engine such as Google, and you have to filter through billions of websites and rank them based on “value.” How would you define this value?

Below are some questions to ask yourself: 

• If you were a Google programmer, what kind of ranking criteria would you use?
• What limitations would you have on this bot?
• What would you deem as valuable to your audience?
• What would you consider to be spam-type content?
• How would you compare content between two different websites?