Search engine optimization, commonly abbreviated to SEO, is constantly changing. There are a lot of moving parts to it such as conducting keyword research, building quality links, and much more. This beginner’s guide to SEO fundamentals will walk you through the many things you need to know about search engine optimization from how search engines like Google work to the various factors that affect SEO and everything in between. 

In particular, we will explore crawling, content, keywords, links, and snippets. The easier it is for Google to crawl your website, the better you will rank. It is crucial to create valuable content that people will search for and help you stand out from your competitors. When writing website pages or blog posts, ensure you conduct keyword research and include the right keywords to attract potential customers. Spend some time optimizing your titles, URLs, and descriptions. This will increase the chances of individuals clicking links and landing on your website. Sharing your content on social media and having other people link to your website boosts your SEO as well. Last but not least, snippet and schema markup influences your position on the search engine results page (SERP), so ensure you don’t forget about them.

Our agency, websiteTOON, has implemented SEO strategies for more than 2,000 clients. We have helped businesses in different industries from real estate to retail and everything in between. We’ve even outranked governments and tax revenue agencies on some of their keywords. As such, our team has many years of experience and expertise with search engine optimization, so we are excited to share what we know with you. 

Imagine that you are Google, and you have to filter through billions of websites and rank them based on “value.” How would you define this value?

Below are some questions to ask yourself: 

  • If you were a Google programmer, what kind of ranking criteria would you use?
  • What limitations would you have on this bot?
  • What would you deem as valuable to your audience?