by Seo Trainer | May 27, 2021 | Content SEO, SEO Guide, SEO Training
Hidden content on mobile devices may not get indexed vs fully visible content. A Googler recently stated that hidden content may be ok but if it is critical then it should be visible. There is a term “content cloaking” that means even though the text is hidden to...
by Seo Trainer | May 27, 2021 | Content SEO, Keywords, SEO Guide, SEO Training
Although the grammar and spelling are not currently used by Google as a direct signal for ranking site quality, it may influence other factors that determine page rank. For example, if a user visits a site and finds grammar and spelling mistakes then the user will...
by Seo Trainer | May 27, 2021 | Content SEO, SEO, SEO Guide
Google update favors recently published or updated content, especially for time-sensitive searches. When Queries Deserve Freshness? The implication is that Google measures all of your documents for freshness, then score each page according to the type of search...
by Seo Trainer | May 24, 2021 | Content SEO, How to optimize your website?, SEO, SEO Training
Below is a checklist you can use to conduct a content audit for your website: Come up with goals for your content audit such as improving audience engagement, conversion rate, and so forth. Collect URLs of your content and catalog your content by buyer’s journey...
by Seo Trainer | May 24, 2021 | Content SEO, SEO, SEO Guide, SEO Training
To determine the state of your site’s content, you need to examine your content metrics as a whole. For instance, a page with a lot of traffic but a high bounce rate and low session duration means that your users are interested in your topic, but your content did not...
by Seo Trainer | May 24, 2021 | Content SEO, Keywords, SEO, SEO Guide, SEO Training
Decide what type of content you are going to review before you create an inventory of URLs and metrics. You can audit internal content like landing pages, product descriptions, blog posts, news, educational materials or external publications. Don’t forget about...