What is Keyword Relevance?

What is Keyword Relevance?

When dealing with different search engines, relevance comes first. The term relevance describes the extent to which the content of a website corresponds to the search term used. It is particularly important for search engines as it impacts how high a website will...

What is Mobile SEO?

What is Mobile SEO?

SEO for Mobile Mobile SEO is optimizing your website’s content to attain enhanced user experience. Smartphone use for Internet searches has become a norm and this handy device lets everyone make online searching possible whenever a query pops up in mind. Just imagine,...

How to Optimize Images for SEO?

How to Optimize Images for SEO?

How to Optimize Images It’s not only text you can optimize. You can optimize images for search engines as well. To improve the SEO of a site, image optimization is very important. Image optimization can help improve the website’s performance. The fewer the byte the...

Keyword Research

Keyword Research

Now that you have been introduced to SEO and search engines, let’s talk about keywords. This section looks at the importance of doing keyword research, questions to ask when researching, and more. What is keyword research? In essence, keyword research is coming up...

What is SEO SERP Ranking?

What is SEO SERP Ranking?

What is SERP Ranking? When users type in a search query, websites are ranked and displayed by most relevant to least relevant. For the most part, search results on the first page are typically deemed more relevant by the search engine than results on the fifth page. ...

What is SEO Indexing?

What is SEO Indexing?

After search engines have crawled a website, they will store the content in an index to be displayed in search results. The index entry shows the content and the URL of the page. An index is essentially a database of all that has been crawled on the web. Similar to an...

How Do Search Engines Work

How Do Search Engines Work

Understanding search engines is a key part of the puzzle when trying to optimize your website to rank higher. This chapter will break down how search engines work, specifically focusing on Google. Examples of other search engines include Bing, Yahoo, Baidu, Yandex,...

Where to Start with SEO?

Where to Start with SEO?

Understand Your Business Every business is different, and that’s why it is important to understand your own goals and budget. Knowing your business will allow you to determine which aspects of SEO you should focus on improving the most. By setting goals, you can...

Other SEO Factors

Other SEO Factors

Many things contribute to your ranking in search results. Here are some other factors that affect your search engine ranking: Domain age Older domains don’t tend to do as well in regards to SEO because they often load slower than new domains. Consequently, newer...

Measuring SEO Results

Measuring SEO Results

Measuring the results of your SEO strategies enables you to see the areas where you are doing well and identify places for improvement. A professional marketing agency will track and monitor performance, making changes as necessary. Why measure SEO results? It is good...

What is On-Page SEO?

What is On-Page SEO?

On-Page SEO On-Page SEO refers to optimizing factors internal to your website. Typically this is referred to as “Content SEO.” Without content, a website won’t rank high in search engines. It’s crucial to not only write good content but also optimize it. These are...

What are the benefits of SEO?

What are the benefits of SEO?

Done right, you can make the most out of search engine optimization. Below are a few ways your business will benefit:   Increased traffic: If you spend a bit of time improving your SEO now, your efforts can pay off in the long run. For example, a high-quality...

Why is SEO important?

Why is SEO important?

Search engine optimization is important because ranking high on Google increases traffic to your website. Being on page number one of a search result has many advantages such as improved brand awareness, customer acquisition, and profit margins. The more people who...

What is SEO?

What is SEO?

Search engine optimization (SEO) refers to the process of optimizing your website to rank higher in search results. Examples of search engines include Google, Bing, Yahoo and others. They crawl, index, and rank content posted on the Internet. Content includes web...