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How to Optimize Images for SEO?

How to Optimize Images for SEO?

How to Optimize Images It’s not only text you can optimize. You can optimize images for search engines as well. To improve the SEO of a site, image optimization is very important. Image optimization can help improve the website’s performance. The fewer the byte the...

Keyword Research

Keyword Research

Now that you have been introduced to SEO and search engines, let’s talk about keywords. This section looks at the importance of doing keyword research, questions to ask when researching, and more. What is keyword research? In essence, keyword research is coming up...

What is SEO SERP Ranking?

What is SEO SERP Ranking?

What is SERP Ranking? When users type in a search query, websites are ranked and displayed by most relevant to least relevant. For the most part, search results on the first page are typically deemed more relevant by the search engine than results on the fifth page. ...

What is SEO Indexing?

What is SEO Indexing?

After search engines have crawled a website, they will store the content in an index to be displayed in search results. The index entry shows the content and the URL of the page. An index is essentially a database of all that has been crawled on the web. Similar to an...

How Do Search Engines Work

How Do Search Engines Work

Understanding search engines is a key part of the puzzle when trying to optimize your website to rank higher. This chapter will break down how search engines work, specifically focusing on Google. Examples of other search engines include Bing, Yahoo, Baidu, Yandex,...